Industry and Company Overview
Chipotle first opened its doors in 1993, the goal was simple: to serve high quality, delicious food quickly with an experience that not only exceeded, but redefined the fast food experience.
To that end, we focus on sourcing the best possible ingredients, serving the tastiest food, and growing the most capable team we can.
Chipotle's Story: Timeline
1993: Steve Ells founded Chipotle1995: Added second and third Chipotle locations
1996: Opened five more Denver are restaurants
1998: Chipotle brings on outside investors
1999: First Chipotle's opened outside of Colorado: Minneapolis, MN and Columbus, OH. Learned about the way most pork is raised in the U.S.
2000: Started serving naturally raised pork.
2002: Started serving naturally raised chicken
2004: Ahead of the curve, Chipotle starts using oil
2006: Chipotle goes public on NYSE
2007: Over 60% of our beef is naturally raised. Stopped using cheese and sour cream with rBGH
2009: Steve Ells testifies before Congress to try to eliminate the use of antibiotics in ranching
2010: 100% of pork and chicken is naturally raised. 85% of beef is naturally raised. 40% of our black beans are certified organic.
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